Beijing, China August 29, 2007: Koncept International, Inc and China Educational Research Network (CERNET) Joint Venture, CERNET Koncept Network, LTD (CK, Ltd.) held a press conference at Tsinghua University Main Hall to announce launching of its Advertising, Content and Communications services to the CERNET Community of ~1,600 Universities and Colleges reaching more than 20 million students.
The Services, branded Cdream include Cdream Union; National BBS Sites Cdream Adsight; Tracking Tools Cdream Team; China's Largest on Campus Promotional Team as well as Shutter Digital Media Player, China's first one to one advertising tool.
CK's Digital Media Platform along with the CDREAM assets delivers the single largest integrated marketing and advertising channel targeting the student community of Chinese Universities. The model that CK has built provides the advertiser a unique environment to test, refine, measure and interact with this community in a way that before now has not been possible.
CK also announced strategic cooperation agreement with China Yahoo, 9sky music and new oriental School during the release conference. Sam Li, VP of CK said:"Cdream will continue to cooperate with other companies and welcome other companies develop the campus market and provide services for students together."
The CDREAM Assets include:
The CDREAM Media Player for the PC is the first marketing and communications tool capable of delivering one to one real time communications, marketing and advertising solutions. Shutter channels include FREE phone calls access to Content, Software, Games and other future applications.
Aggregating 1,500 Local University Web Sites into a single Unified National Network, creating the largest online community reaching the largest number of students in China. Cdream Union can be purchased nationally, or by region to maximize marketing efforts of the advertiser.
One of China's Largest Sales Promotion Team focused solely on the student community of Chinese Universities. The CDream TEAM delivers road shows, product / service demonstrations, sampling, and PR events on campus as a part of the integrated solution with Cdream.com, Cdream Union and Shutter.
CK recently acquired #3 SNS site in China. Faceren has established user base in CERNET and will grow rapidly with CK Resources
CERNET KONCEPT NETWORK, LTD, is the developer and provider of Digital Media Services for the Chinese Educational Research Network (CERNET). Principally, it is engaged in developing, operating and delivering these services via Koncept own Digital Media Platform and assets branded Cdream directly to this private network of students across more than 1,600 Universities reaching a community of more than 20 million. With the investment and support from CERNET the holding company who originally installed the fiber network covering ~ 35,000 KM in China, CK has established an unequalled digital platform to deliver Communication, Content, Advertising and Electronic Commerce (CCAE) to this highly prized demographic of Chinese young consumer market through CDREAM new digital media platform.